Brand Coaching for Accomplished Women
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brand coaching for accomplished women

Find the words

to be yourself.

What’s your story?

Hi, I’m Cat.

I’m a strategist and writer. I coach, consult, speak, and podcast.

I help accomplished women, and companies I admire, to navigate inflection points by articulating their value and finding their voices.

Part seer, part catalyst, I empower my clients to build their confidence and show up fully, wherever they choose to go.

Here's how I got here:

A Seattle native, I grew up professionally in Washington, D.C. I worked everywhere from international development to green building, healthcare, agriculture, and marketing consulting.

After 15 years rising in the ranks, I discovered I was no longer fulfilled by climbing someone else’s ladder. I left my corporate job in January 2020, just before the pandemic.

Striking out on my own was both intuitive and hard. I knew I had all the tools I needed to provide value for clients – but I also had no idea who I was or what I wanted to stand for on my own.

Years of working for other people had left me with an identity crisis.

So, I took the concepts and skillsets I had for developing brand strategies, and turned them on myself.

The process was tough and uncomfortable, but it made me feel more confident and connected to what matters most in my life, my work, and how I want to use my time in this life.

Now, I dedicate my time to helping others do the same. See below for more about how.

Cat O’Shaughnessy Coffrin, Founder & CEO

FEATURED in:

What I do


1:1 Coaching

With 3 different packages, my coaching is designed to help experienced leaders explore, define, and mobilize their unique value and identity so they can build their confidence and go after what they want.


speaking & workshops

Custom, group, and keynote engagements designed to inspire your people and cultivate authentic, self-aware teams and leaders. Popular topics include Personal Branding 101 and Build your Leader Identity.


strategic consulting

I work with companies of all sizes on custom consulting projects, including strategic planning, team and company brand strategy, customer research and insights, and strategic communications.


Life is short. Be captivating.