Podcast Chat: Building your Personal Brand with the Modern Independent

As more and more of us opt out of the traditional corporate ladder and strike out on our own, defining who we are and what we have to offer the world is more important than ever before. Enter personal branding.

I recently had a chance to discuss exactly this with my friend Sam Lee from IndeCollective on his Modern Independent podcast. In just under an hour, we cover the core tenants of the personal brand concept, how and why it works, and how to get started.

Here’s the jist:

When you clearly articulate your why and then activate it through your brand, you will more consistently attract the right consulting engagements to meaningfully grow your impact and income.

Check it out below, and if you’re an independent building something on your own, definitely check out what Sam is building over at IndeCollective. It is hands down one of the best investments I have made in my business, and my career.