Webinar: Using Purpose to Build Resilient Teams

I had a ton of fun this week putting together a brief webinar for the Vermont State Chamber of Commerce with my friend Rachel Vandenberg of local company Sun & Ski Inn and Suites and Peak Coaching.

After having to cancel some planned Spring events, the Chamber decided to build a portal called Road to Recovery Passport, filled with virtual courses and sessions offering tools and information that can help member companies prepare to move through COVID and into the future.

Rachel and I met last Fall on an evening ladies’ hike here in Stowe and began what evolved into an ongoing dialogue comparing notes on the topics of purpose, branding and how they come together in business strategy.

I always love hearing Rachel’s stories about how she has used purpose in the context of her family-owned and run hotel here in town because it takes a lot of the trends we see on the global scale and shows how they can play out in any business setting and still have impactful outcomes.

This video is 25 minutes long and includes lots of data and some resources and tools at the end for any business looking to integrate purpose into their business as a way to fortify their teams and foster resilience to navigate through whatever unexpected challenges most certainly await us in the near and long-term future.

Head over to our Resources section to check it out and to download the Toolkit we developed.